Because as an analytics society, an earnings report is about as pure as it gets. That is unless you know what to look for. One reason for that is that an earnings report is an intimidating document, and unless you are a financial professional, it’s probably going to be a little boring. It’s interesting, however, that investors will spend a great deal of time poring over statistics choosing a tight end for their fantasy football team, but a scant few minutes looking at a company's earnings report.

We’ve become a society that is obsessed with numbers and analytics.

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