I know you guys are weirdly focussed on generating likes (tumblr works on reblogs, not likes, but I understand there’s a disconnect between how the users use this site and how you think it should be used that seems to be driving a lot of these awful changes), but I think this feature will actively dissuade people from liking posts - and since that’s something you want people to do, it would be in your best interests to consider how you’re actively working against your own goal with this feature. I also like a lot of my mutuals’ personal posts, which would be inappropriate to be algorithmically presented to other people due to them being about their lives, or mental health etc.

I know when I was closeted I liked a bunch of lgbtqia+ related posts, and I would not have felt safe doing that if I knew one of those posts could potentially be seen by someone else with my username attached to it. I feel like it needs to be pointed out that the new feature that explicitly tells people you’ve liked a post as part of recommending it could potentially out a lot of queer people. Ads with autoplaying sound have caused both me and a few of my friends to completely stop using certain websites in the past and i really don’t want tumblr to turn into one of those. It is really putting a huge damper on my experience on your app and i hope you will reconsider allowing advertisers to have audio. I have been on tumblr for over ten years and have never had to experience what is in my opinion the worst kinds of ads on the internet through tumblr, but it seems like something you guys are letting slip through now. Is there anything you guys can do to keep ads from auto playing sound? I know your answer is probably going to be “just pay for no ads” but i can’t afford to do that. They also will play over the audio of video posts when i try to watch a video someone posted and most of the time when i can hear an ad, there isn’t an ad anywhere on my screen or the ad hasn’t fully loaded so i can’t tell what ads are making sounds.

There doesn’t seem to be a way to mute the ads without completely turning off my volume, which sucks because i usually have music playing while i scroll. I don’t have a working desktop at the moment so I’m not sure if they are on the website as well). I have noticed in the last couple weeks that tumblr now has ads that auto play sound (at least on the ios app.

Homescapes ad won't mute